Bold Claims.
Bold Results.
You Know What It's Like to Work Out
Discover What It's Like to Work In
Cognitive-based therapy and coaching for individuals , couples , and businesses .
Results you can expect
Real outcomes from clients who have done this inner work.
Jesse helped me understand myself in a way I never had before. He showed me how my beliefs and emotions actually work and how to take ownership of them. Our work set me on a clearer path toward what I want and why it matters. I'm walking away with a deeper sense of who I am and how to live.
Austin, TX
I got more out of 10 sessions with Jesse than I did in 15 years of on and off talk therapy.
Austin, TX
Jesse's guidance has really helped me change the way I view things in life and ultimately how I handle anything that comes up.
Boston, MA
This work has changed the way I connect with my team and colleagues.
Austin, TX
In just a few sessions he was able to make me aware of one of my core beliefs that was driving me since childhood. He was able to help me see this belief and shine awareness on it so I could let it go.
London, England
I am now very aware of my own programmed thoughts and behaviours, which has in turn given me the ability to interact with people, situations and circumstances from a place of love, kindness, acceptance and gratitude.
Sydney, Australia
Working with Jesse has fundamentally shifted how I show up in life and work.
Austin, TX
My life is manifesting so much joy and peace since working with Jesse.
Houston, TX
I've been in therapy for over 10 years, and in just the last six months of working with Jesse, I've made more progress than ever before.
Boston, MA
Jesse has helped me pay attention to the language I use to talk about myself, describe my past experiences, and carry in my internal dialogue.
Atlanta, GA
I feel that I can finally drop my walls and have deeper, more meaningful connections in all of my relationships.
Austin, TX
His guidance helped me go from feeling defensive and reactive to being thoughtful, curious, and grounded.
Austin, TX
He gave me tools to work through trauma, pain, and what to do when I was triggered. I'm now able to feel in control of myself with my finances, my relationships, and my mood, all because he taught me how to rewrite my internal story, rather than control everything on the outside.
Houston, TX
Jesse's extensive expertise and proven success in this field have made a significant impact on our business.
Austin, TX
I am finally free of my past and have let go of much guilt and resentment. I have a new sense of ease and peace and I am finally excited about life again.
Sydney, Australia
I now approach leadership with clarity, confidence, and emotional maturity. I show up differently—not just in business, but in every part of my life.
Austin, TX
I am more present in my every day interactions and can actively listen and be present in meetings and conversations.
Austin, TX
My newly discovered self awareness along with the mindfulness practices have enabled me to think and operate at a completely new level of clarity and calmness.
Austin, TX
I've had positive therapeutic experiences in the past; however, working with Jesse, I am finally making progress in the areas of my life that I want to improve. I don't feel like I'm just addressing my symptoms.
Atlanta, GA
Jesse has helped me uncover beliefs I didn't even know I had, making a real impact on how I lead.
Austin, TX
The mental and emotional clarity I've gained under his guidance has not only alleviated stress but has also elevated our business to levels of emotional awareness I never previously considered necessary or possible.
Austin, TX
I regularly shied away from discomfort. I'd take things personally and get caught in emotional reactions without seeing situations for what they really were. Jesse helped me unpack those moments and understand them deeply.
Austin, TX
I choose how much power to give a situation, and that realization alone has changed how I experience conflict, emotion, and communication.
Austin, TX
After nearly a year of coaching, I've heard from colleagues and even my wife that the difference in how I receive feedback and handle challenges is night and day.
Austin, TX
With him on our team, I now approach business decisions with greater confidence, knowing that his insightful, emotionally centered, advice is always available.
Austin, TX
Jesse helped me get clarity on my Nice Guy patterns - running away from anything perceived intimidating and dangerous.
Ft. Lauderdale, FL
He showed me how to recognize my reactions, separate from them, and choose better ones.
Austin, TX
Working with Jesse helped me reframe much of what I thought my problems were which helped me gain clarity for what I want to focus on mental health wise.
Austin, TX
He helped me get to important breakthroughs in some of my most important personal and work relationships.
Albuquerque, NM
Working with Jesse has enabled me to make real changes in my relationship both with myself as well as with others around me.
Austin, TX
Over the past year, his brilliance, consistency, and compassion have guided us through many challenges, helping us maintain our path with a more focused structure.
Austin, TX
I Help People Change
It's easier to change things outside of us — jobs , partners , cities .
It's harder to change things inside of us — beliefs , emotions , thoughts .
We're all pretty adept at working out, but my passion is helping people start working in. -Jesse
Psychotherapy
Dual licensed in the State of Texas
LMFT-A #205918
Licensed Marriage & Family Therapist Associate
LPC-A #97301
Licensed Professional Counselor Associate
Coaching
Structured support for faster changes
Accountability: Regular sessions keep you committed to your personal development goals.
Consistency: Build momentum and compound results over time.
Emotional Agency™
A proprietary framework for psychotherapy and mental coaching.
Both rehabilitative (therapy) and skill building (coaching).
The simplicity and practicality empowers clients so they are not dependent on therapy long-term.
Education, Trainings, & Personal Development
Master of Arts in Marriage, Family, & Child Counseling
University of Mary Hardin-Baylor - Belton, TX
Internship of Marriage & Family Therapy
U.S. Department of Veterans Affairs - Temple, TX
The Hoffman Process
Petaluma, CA
No More Mr. Nice Guy Certified Coach Training
Puerto Vallarta, Mexico
Peter Crone Mastermind
Online
Total Personal Integration with Dr. Robert Glover
Seattle, WA
More details and professional connection on LinkedIn
Trusted by clients
What clients say about working with Jesse.
Each session felt real, honest, and challenging in the best way.
Austin, TX
Jesse creates a safe and supportive space that allows for real growth.
Boston, MA
His ideas aren't your typical advice—they're unique and sometimes take a bit to wrap your head around, but that's what makes them so valuable.
Austin, TX
Jesse is very practical and guides you through actionable steps, so you're not just talking in sessions for months on end with no improvement.
Houston, TX
Jesse excels at simplifying complex, confusing topics, making everything clear and manageable.
New York, NY
I am able to let my guard down with him and speak my mind.
Atlanta, GA
Jesse doesn't just give advice; he creates space for you to discover insights yourself, which makes the growth stick.
Austin, TX
The best analogy I can give to Jesse and his very practical approach is that Jesse is the mental health equivalent of a strength training coach at the gym.
Houston, TX
Jesse's approach to coaching is unique in that he focuses on the inner work of beliefs and emotions, which has been transformative.
Austin, TX
I found Jesse easy to talk to and knowledgeable about a wide range of topics.
Dallas, TX
His guidance is empowering, and his lack of ego is a key attribute.
New York, NY
An attribute that sets Jesse apart is his warm, non-judgmental approach. He creates a space where I feel completely accepted and understood.
Austin, TX
Jesse is a a good listener, and he understands the Nice Guy paradigm well.
Ft. Lauderdale, FL
Jesse is a calm and reliable guide, helping you see what is already there and altering your approach to life in a perspective-shifting way.
Austin, TX
Jesse has a knack for identifying the root causes of issues and developing practical, actionable plans tailored to specific issues.
Dallas, TX
He not only breaks things down but also helps create effective action plans- making it feel like I resolved issues on my own.
New York, NY
If you're looking for someone who can really challenge your perspective, I'd definitely recommend getting on his calendar.
Austin, TX
After each session, you have that feeling that progress was truly made and you understand the importance these sessions have on improving your life and career.
Austin, TX
His down-to-earth nature and exceptional listening skills enable him to provide critical insights that have helped me identify and prioritize my issues then solve them.
Austin, TX
The best way to describe Jesse's approach is that it is methodical, but does not feel methodical. His sessions are very relaxed and collaborative.
Austin, TX
Jesse's intuition and empathy, combined with his ability to ask the right questions, have been instrumental.
Austin, TX
I found Jesse to be an extremely compassionate man and an incredible listener. He holds no judgement.
Sydney, Australia
Services
Something for everyone, with more on the way...
It's Your Tail: Free Yourself From Yourself
Be the first to know when it's available.
Emotional Agency™ Coursework
Interested in starting the self-paced coursework? Learn more about the program.
1:1 Personal Training
I take a limited number of clients four times a year. I work with you for three months. Send me a note to start the process.
Get in touch
Take the first step...
Direct contact
Frequently Asked Questions
Common questions about therapy, coaching, and how we can work together.
What's the difference between therapy and coaching?
TLDR: therapy is rehabilitative and coaching is skill building.
Physical metaphor: When would you hire a physical therapist? And when would you hire a coach?
If you want to work on your tennis serve, you should hire a tennis coach. If you have limited range of motion, you should hire a physical therapist. They both provide distinct, valuable services.
More info: Psychotherapy rehabilitates a client's limiting, subconscious beliefs about themselves, others, their environment, and how they all connect and interact.
Mental coaching co-creates the present with intentional cognition rather than compulsive, conditioned cognition derived from past experiences.
Do you work with both men & women?
Absolutely!
Psychotherapy and Mental Coaching work is not specific to sex. This work is about identifying and reframing self-imposed beliefs that keep clients feeling stuck and conflicted. It's a human condition.
What are sessions like?
Conversational.
You articulate what's in your head and what you're feeling. Language provides context clues about what you believe you're dealing with. I listen. I hear things that you don't pick up on (blindspots) and we start to get to know you without judgment. You find out why you are-the-way-you-are and you find out why you do-what-you-do.
Another metaphor: it's like collecting puzzle pieces. One puzzle piece by itself doesn't provide much information. But when enough puzzle pieces start to connect, you can see the whole picture, and it all makes sense!
The result is a macro view of yourself and your beliefs. It's like a fish-out-of-water. You've been too close-in to see the "water." The result is understanding compulsions so you are able to be more intentional.
Do you take insurance?
No.
Insurance requires a mental health diagnosis to cover services.
Furthermore, this requirement does not align with the mental coaching approach, which focuses on personal development and does not involve diagnosing mental health conditions.
This distinction means that insurance coverage is generally not applicable to coaching services.
Can mental coaching be a business expense?
Yes.
But this is a question for your tax professional to answer for you.
How long does it take to see results?
You'll start to get a new perspective after our first session.
Unlike physical health which takes time and consistency, you can change your mind in an instant. However, there is a great quote that sums up this work:
'Not even the greatest guru in the world can take a single step for you.' -Anthony De Mello
Who can benefit from therapy and coaching?
Everyone can benefit from truly getting to know themselves.
There is no better way to improve your relationships than by improving the way way you relate to yourself. And this comes through a thorough understanding of yourself and human nature.
Tell me more about 'subconscious'.
Merriam-Webster: Existing in the mind but not immediately available to consciousness (state of being aware).
American Psychological Association: A level of consciousness at which a stimulus may affect behavior even though the person is not explicitly aware of it.
Jesse King: You generate 'meaning' about everything, and more specifically- what it means about you. This 'meaning' is driving your emotions, thoughts, and behavior- unbeknownst to you.
Are sessions in-person or virtual?
Virtual.
Sessions are conducted through Zoom for the following benefits.
1. Convenience: eliminates the need for commuting, making it highly convenient for individuals with busy schedules or those living in remote areas.
2. Accessibility: breaks down geographical barriers, allowing individuals to access services from far away. This widens the scope for finding the right professional to suit your needs.
3. Flexibility: offers more flexible scheduling options, accommodating different time zones and varying work or personal commitments.
4. Comfort & Privacy: being in your own space can enhance comfort and openness during sessions. For some, it may feel easier to express thoughts and feelings from a familiar environment, thus promoting a greater level of transparency.
5. Continuity: ensures continuity in receiving support even during travel, illness, or adverse weather conditions, maintaining regularity in sessions.
How do I know if this is right for me?
If you're seeking to understand yourself better, are open to self-exploration, and are willing to commit to personal growth.
Are there any other charges or expenses?
No. No upselling, add-ons, or cancellation fees.
How soon can I get started?
This week. Check availability on the plans section.