Clarity, Connection & Lasting Change

Cognitive-based therapy and coaching for individuals, couples, and businesses.

What you can expect

Real outcomes from clients who have done this work.

Fundamentally shifted how I show up in life and work.

Austin, TX

Went from feeling defensive and reactive to being thoughtful, curious, and grounded.

Austin, TX

Made more progress in six months than in 10 years of therapy.

Boston, MA

Helped face challenges I had been avoiding for years.

Austin, TX

Now approach leadership with clarity, confidence, and emotional maturity.

Austin, TX

Got more out of 10 sessions than 15 years of talk therapy.

Austin, TX

Think and operate at a completely new level of clarity and calmness.

Austin, TX

Can finally drop my walls and have deeper, more meaningful connections.

Austin, TX

Changed the way I connect with my team and colleagues.

Austin, TX

Each session provided more clarity and direction.

Spain, EU

Wake up everyday with a new sense of purpose.

Houston, TX

Was able to let go of a core childhood belief.

London, England

Finally free of past, let go of guilt and resentment.

Sydney, Australia

Can interact from a place of love, kindness, acceptance and gratitude.

Sydney, Australia

Now able to feel in control with finances, relationships, and mood.

Houston, TX

Life is manifesting so much joy and peace.

Houston, TX

Feel better in social environments now.

Ft. Lauderdale, FL

Finally making progress in the areas I want to improve.

Atlanta, GA

Changed how I experience conflict, emotion, and communication.

Austin, TX

Colleagues and wife noticed difference is night and day.

Austin, TX

Show up differently in every part of life.

Austin, TX

Significant impact on business.

Austin, TX

Approach business decisions with greater confidence.

Austin, TX

Gained mental and emotional clarity.

Austin, TX

Don't feel like just addressing symptoms.

Atlanta, GA

Uncovered beliefs I didn't know I had.

Austin, TX

Set personal growth on path I didn't know possible.

Houston, TX

Started overcoming Nice Guy traits.

Ft. Lauderdale, FL

I'm Jesse

I help people change.

It's easier to change things outside of us — jobs, partners, cities.

It's harder to change things inside of us — beliefs, emotions, thoughts.

We're all pretty adept at working out. My passion is helping people start working in!

Jesse King

Emotional Agency™

A proprietary framework for psychotherapy and mental coaching.

Both rehabilitative (therapy) and skill building (coaching).

The simplicity and practicality empowers clients so they are not dependent on therapy long-term.

Psychotherapy

Dual licensed in the State of Texas

LMFT-A #205918

Licensed Marriage & Family Therapist Associate

LPC-A #97301

Licensed Professional Counselor Associate

Coaching

Certified 'No More Mr. Nice Guy' Coach

Through Dr. Robert Glover, author of best-selling book No More Mr Nice Guy.

This book helps adult men (and their spouses) understand and separate from the childhood conditioned belief of "If I'm 'nice', people will meet my needs".

Education, Trainings, & Personal Development

2024

Master of Arts in Marriage, Family, & Child Counseling

University of Mary Hardin-Baylor - Belton, TX

2024

Internship of Marriage & Family Therapy

U.S. Department of Veterans Affairs - Temple, TX

2023

The Hoffman Process

Petaluma, CA

2022

No More Mr. Nice Guy Certified Coach Training

Puerto Vallarta, Mexico

2022

Peter Crone Mastermind

Online

2021

Ayahuasca retreat at Soltara Healing Center

Playa Blanca, Costa Rica

2019

Total Personal Integration with Dr. Robert Glover

Seattle, WA

More details and professional connection on LinkedIn

Trusted by clients

What clients say about working with Jesse.

Deeply insightful, caring, and focused on helping me see what I could not see on my own.

Austin, TX

Not preachy or prescriptive but genuinely curious about me and my experience.

Austin, TX

Asks the right questions that help me dig deeper.

Austin, TX

Creates a space where I can be fully honest without judgment.

Austin, TX

Gets to the root of the issue rather than surface level fixes.

Boston, MA

Helped me see patterns I had been blind to my entire life.

Austin, TX

Does not try to fix me but guides me to understand myself.

Austin, TX

Practical, actionable, and always focused on what actually matters.

Austin, TX

Skilled at holding a mirror up without making me feel defensive.

Austin, TX

Helped me understand the underlying beliefs driving my behavior.

Austin, TX

Not just talking—it is about uncovering and shifting what is actually in the way.

Atlanta, GA

Able to see through my excuses and help me take responsibility.

Austin, TX

Held space for me to process difficult emotions without rushing to solutions.

Austin, TX

Helped me stop operating from a place of fear and start operating from clarity.

Spain, EU

Does not let me stay stuck in my story—challenges me to see things differently.

Houston, TX

Helped me understand how my childhood shaped my current patterns.

London, England

Helped me step into a version of myself I did not know was possible.

Houston, TX

Helped me understand my needs and communicate them clearly.

Sydney, Australia

Not a quick fix but real, sustainable change.

Wisconsin

Helped me stop seeking approval and start living according to my own values.

Houston, TX

Helped me understand the Nice Guy patterns that were holding me back.

Ft. Lauderdale, FL

Helped me see how I was avoiding conflict and how to face it directly.

Dallas, TX

Helped me understand my emotional reactions and where they come from.

Dallas, TX

Helped me understand what was really going on beneath the surface.

New Jersey

Can't recommend enough.

New Jersey

Knowledgeable about wide range of topics.

Dallas, TX

Recommend to anyone looking to rediscover love for life.

Houston, TX

Tremendous help.

Spain, EU

Recommended to friends seeing great changes.

Austin, TX

Can't overstate the value.

Austin, TX

Services

I offer individual sessions and tailored packages to support your journey.

Intro Call

Free

A 30-minute introduction to see if we're a good fit and discuss your goals.

  • 30 minutes
  • Video call
  • No commitment
  • Ask questions
  • Explore options
Schedule now

Emotional Agency™ Coursework

Payment planPay in full
$29/month

12 monthly payments of $29

Year-long access to comprehensive self-paced learning materials and resources.

  • 12 months access
  • 6 modules
  • 31 lessons
  • Email support
  • Self-paced learning
Start today

1:1 Personal Development

$600/month

Instead of working out, you'll be working in! Transform your inner world.

  • 3 month minimum
  • Weekly 1:1 sessions
  • Coursework included
  • Between-session support
  • Cancel after 3 months
Schedule now

Get in touch

Ready to take the first step? Send a message or book a session directly.

Response time

I typically respond within 24 hours on weekdays.

Frequently Asked Questions

Common questions about therapy, coaching, and how we can work together.

What's the difference between therapy and coaching?

TLDR: therapy is rehabilitative and coaching is skill building.

Physical metaphor: When would you hire a physical therapist? And when would you hire a coach?

If you want to work on your tennis serve, you should hire a tennis coach. If you have limited range of motion, you should hire a physical therapist. They both provide distinct, valuable services.

More info: Psychotherapy rehabilitates a client's limiting, subconscious beliefs about themselves, others, their environment, and how they all connect and interact.

Mental coaching co-creates the present with intentional cognition rather than compulsive, conditioned cognition derived from past experiences.

Do you work with both men & women?

Absolutely!

Psychotherapy and Mental Coaching work is not specific to sex. This work is about identifying and reframing self-imposed beliefs that keep clients feeling stuck and conflicted. It's a human condition.

What are sessions like?

Conversational.

You articulate what's in your head and what you're feeling. Language provides context clues about what you believe you're dealing with. I listen. I hear things that you don't pick up on (blindspots) and we start to get to know you without judgment. You find out why you are-the-way-you-are and you find out why you do-what-you-do.

Another metaphor: it's like collecting puzzle pieces. One puzzle piece by itself doesn't provide much information. But when enough puzzle pieces start to connect, you can see the whole picture, and it all makes sense!

The result is a macro view of yourself and your beliefs. It's like a fish-out-of-water. You've been too close-in to see the "water." The result is understanding compulsions so you are able to be more intentional.

Do you take insurance?

No.

Insurance requires a mental health diagnosis to cover services.

Furthermore, this requirement does not align with the mental coaching approach, which focuses on personal development and does not involve diagnosing mental health conditions.

This distinction means that insurance coverage is generally not applicable to coaching services.

Can mental coaching be a business expense?

Yes.

But this is a question for your tax professional to answer for you.

How long does it take to see results?

You'll start to get a new perspective after our first session.

Unlike physical health which takes time and consistency, you can change your mind in an instant. However, there is a great quote that sums up this work:

'Not even the greatest guru in the world can take a single step for you.' -Anthony De Mello

Who can benefit from therapy and coaching?

Everyone can benefit from truly getting to know themselves.

There is no better way to improve your relationships than by improving the way way you relate to yourself. And this comes through a thorough understanding of yourself and human nature.

Tell me more about 'subconscious'.

Merriam-Webster: Existing in the mind but not immediately available to consciousness (state of being aware).

American Psychological Association: A level of consciousness at which a stimulus may affect behavior even though the person is not explicitly aware of it.

Jesse King: You generate 'meaning' about everything, and more specifically- what it means about you. This 'meaning' is driving your emotions, thoughts, and behavior- unbeknownst to you.

Are sessions in-person or virtual?

Virtual.

Sessions are conducted through Zoom for the following benefits.

1. Convenience: eliminates the need for commuting, making it highly convenient for individuals with busy schedules or those living in remote areas.

2. Accessibility: breaks down geographical barriers, allowing individuals to access services from far away. This widens the scope for finding the right professional to suit your needs.

3. Flexibility: offers more flexible scheduling options, accommodating different time zones and varying work or personal commitments.

4. Comfort & Privacy: being in your own space can enhance comfort and openness during sessions. For some, it may feel easier to express thoughts and feelings from a familiar environment, thus promoting a greater level of transparency.

5. Continuity: ensures continuity in receiving support even during travel, illness, or adverse weather conditions, maintaining regularity in sessions.

How do I know if this is right for me?

If you're seeking to understand yourself better, are open to self-exploration, and are willing to commit to personal growth.

Are there any other charges or expenses?

No. No upselling, add-ons, or cancellation fees.

How soon can I get started?

This week. Check availability on the plans section.

JESSE KING

Cognitive-based therapy and coaching for individuals, couples, and businesses.

© 2025 Jesse King, Ltd. Co.